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SAG-AFTRA and Ethovox sign an agreement that empowers actors and secures A.I. guardrails

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The post SAG-AFTRA and Ethovox sign an agreement that empowers actors and secures A.I. guardrails appeared first on Graphic Policy.

SAG-AFTRA and Ethovox

SAG-AFTRA and Ethovox have announced a new agreement that ensures performers are protected and empowered in the A.I. age. 

Co-founded by BAFTA Games Award-winner Cissy Jones, Ethovox is building a fully-authenticated foundational A.I. model for voice. In addition to ensuring performers can participate in Ethovox’s consensual foundational model knowing that they will be protected and compensated fairly, the voice model will reflect a commitment to diversity and inclusion. Further, the SAG-AFTRA-Ethovox contract leads the field in performer compensation as it provides both session fees and ongoing revenue sharing for the life of the foundational model.

A foundational voice model provides the basis for digital replicas. It requires volumes of underlying voice data to enable the replicas to function properly. The Ethovox model will not be user-facing, and the voices included in the model will not be identifiable in any of the speech generated. 

The Ethovox Agreement was approved by the union’s Corporate/Educational & Non-Broadcast Committee and was additionally presented to and approved by SAG-AFTRA’s National Executive Committee.

Those who would like to learn more can visit www.sagaftra.org/ethovox.


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